Apparently there is actually a known phenomenon that has to do with visual frequency. Your mind likes to confirm patterns in the chaos of daily life so now that we have an Xterra, now that Russ had Parkinson's, my mind began to alert me to their steady appearances throughout my day.
And from Assistant Professor Carly Leonard, PhD, who teaches in a Psychology Department’s Behavioral/Cognitive Neuroscience division, "the Frequency Illusion affects everyone as some point in time. For most people, it doesn’t necessarily have important consequences. It’s simply a curious phenomenon, like déjà vu. This effect occurs because things that are recently important to you receive more attentional processing and are therefore more likely to be consciously perceived."
What is appearing to you again and again?